Add tracking and embeds

Measure your storefront with ad pixels in Settings → Tracking, drop your events onto any website with the Settings → Embed snippet, and add About or FAQ pages under Marketing → Store pages.

Once your store looks the part, connect it to the rest of your marketing: add analytics pixels so you can measure campaigns, embed your events on a website you already run, and add store pages like an About or FAQ. All three need the Admin role (or above).

Add analytics pixels

Go to SettingsTracking. Pixels are injected on every store page, and a purchase event fires on the order confirmation, so you can attribute the campaigns you run. In the Pixels card, add any of:

  • Google Analytics 4 — the Measurement ID from your GA4 admin, like G-ABC12345.
  • Meta pixel — the numeric pixel ID from Meta Events Manager.
  • TikTok pixel — your TikTok pixel ID.

Embed your events on another site

Already have a website — WordPress, Squarespace, anything? Put your events on it. Go to SettingsEmbed:

  1. Under What to embed, choose Whole store (upcoming events) or a single event.
  2. Choose Copy snippet and paste the two lines where the events should appear on your page.
  3. Check the Preview — it's exactly what visitors will see, live.

Add store pages (About, FAQ, line-up)

Your store can carry its own content pages, built with the same block editor as your event pages. Find them under MarketingStore pages.

  1. Choose New page, then set a Title and an Address (lowercase letters, numbers, and dashes).
  2. Choose Edit content to open the block editor and drag in your blocks — changes save automatically.
  3. Tick Published when it's ready. Published pages appear in your store's navigation.

Each page lives on your store at a "/p/" address made from the title you chose — for example a page titled About becomes "/p/about". Use the row actions to Edit details, View on store, or Delete a page. Deleting removes it from your store immediately.

To brand any of this, see Brand your store.