Search the academy
Search articles by title or content
Browse for event organizers
Add tracking and embeds
Measure your storefront with ad pixels in Settings → Tracking, drop your events onto any website with the Settings → Embed snippet, and add About or FAQ pages under Marketing → Store pages.
Once your store looks the part, connect it to the rest of your marketing: add analytics pixels so you can measure campaigns, embed your events on a website you already run, and add store pages like an About or FAQ. All three need the Admin role (or above).
Add analytics pixels
Go to Settings → Tracking. Pixels are injected on every store page, and a purchase event fires on the order confirmation, so you can attribute the campaigns you run. In the Pixels card, add any of:
- Google Analytics 4 — the Measurement ID from your GA4 admin, like
G-ABC12345. - Meta pixel — the numeric pixel ID from Meta Events Manager.
- TikTok pixel — your TikTok pixel ID.
Embed your events on another site
Already have a website — WordPress, Squarespace, anything? Put your events on it. Go to Settings → Embed:
- Under What to embed, choose Whole store (upcoming events) or a single event.
- Choose Copy snippet and paste the two lines where the events should appear on your page.
- Check the Preview — it's exactly what visitors will see, live.
Add store pages (About, FAQ, line-up)
Your store can carry its own content pages, built with the same block editor as your event pages. Find them under Marketing → Store pages.
- Choose New page, then set a Title and an Address (lowercase letters, numbers, and dashes).
- Choose Edit content to open the block editor and drag in your blocks — changes save automatically.
- Tick Published when it's ready. Published pages appear in your store's navigation.
Each page lives on your store at a "/p/" address made from the title you chose — for example a page titled About becomes "/p/about". Use the row actions to Edit details, View on store, or Delete a page. Deleting removes it from your store immediately.
To brand any of this, see Brand your store.