Zunaro Academy

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Guides for creating events, selling tickets, and getting paid.

Popular articles

Create your first eventGo from a blank dashboard to a published event your customers can buy tickets for. Choose general admission or reserved seating, then walk the wizard section by section — most events are ready to sell in under 15 minutes.Set up your store quicklyGo from sign up to a live, branded store with a drafted first event in under five minutes. Everything is skippable, nothing publishes until you say so, and a launchpad on your dashboard remembers what's left.What is Ask Zunaro?Ask Zunaro is the assistant built into your dashboard. Your home screen is a chat box — describe what you want in plain language and it looks things up and takes action on your store, with your permissions.Sell free ticketsPrice a ticket at 0 (or discount a cart to nothing) and Zunaro turns checkout into a one-tap "Get free tickets" — no card fields, no payment step. Free events never pay a per-ticket fee.Brand your storeAdd your logo, colors, font, and story in Settings → Branding. It applies everywhere buyers see you — your storefront, checkout, emails, and ticket PDFs — and saves as you type.Send an email campaignEmail the people who bought tickets to a single event — design the message, pick who gets it, and send it now or schedule it. This lives in the event's Marketing tab, not a separate tool.Sell tickets at the box officeOpen the Box Office counter, build a sale by picking a performance and tickets, take payment by cash, card, or another tender, then print or email the tickets. This is the staff point-of-sale for in-person sales.View your sales reportsOpen Reports from the sidebar to see gross and net revenue, refunds, orders, tickets sold, and average order value for any date range, plus a revenue chart and a per-event breakdown.Refund ticketsRefund individual tickets from an order — in full or just some of them. Refunded tickets are released back to inventory immediately. Taxes and transaction surcharges are not included in per-ticket refunds; this article explains why.Understand fees and plansZunaro charges two separate things — a subscription plan for your workspace, and a per-paid-ticket fee on events. You choose whether to absorb the ticket fee or add it to the ticket price.Get paid by card and PayPalConnect Stripe (your own account, or a Zunaro-managed one) and/or PayPal under Settings → Payments. Once card charges are enabled, buyers see "Pay by card" and "PayPal" at checkout — and ticket money goes to your own account, not Zunaro's.Buy ticketsPick a date, choose your tickets, and check out as a guest — no account needed. Your tickets are held in the cart while you check out, and you pay by card, PayPal, or at the venue, depending on what the organizer offers. Free tickets skip payment entirely.Find your orderLook up an order you placed on any Zunaro-powered store using your order number and the email you used at checkout — no account needed.

For event organizers

Getting started

Create your account, pick a plan, and publish your first event.

3 articles

Ask Zunaro

Run your whole store by chatting with the Zunaro assistant.

3 articles

Events

Performances, access codes, waitlists, and your event page.

6 articles

Tickets & pricing

Ticket types, discounts, promo codes, surcharges, and taxes.

6 articles

Selling online

Your storefront, checkout, and capturing leads.

1 article

Your store

Brand your store, use your own domain, and add tracking and embeds.

3 articles

Marketing

Email campaigns and ways to promote your events.

4 articles

Box office & check-in

Sell in person, run a self-service kiosk, and scan tickets at the door.

3 articles

Reports

See your sales and export transactions.

2 articles

Orders & refunds

Manage orders, record payments, refund tickets, cancel events.

2 articles

Payouts & billing

Fees, plans, and your Zunaro subscription.

3 articles

Developers

Build on the Zunaro API — create keys, sell tickets from your own code, and receive signed webhooks.

4 articles

Troubleshooting

Answers to the questions we hear most.

4 articles

WhatsApp concierge

Connect a WhatsApp number so an AI concierge can answer buyers, sell tickets, and deliver e-tickets in chat.

1 article

Bought tickets to an event?

Find your order, refunds, and waitlist help for ticket buyers.

Ticket buyer help