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Promote your event

The event's Marketing tab gives you three ways to drive traffic — tune how it shows up in Google, generate a shareable text link, and copy an embeddable Buy Tickets button for your own website.

Every event has a Marketing tab with everything you need to point people at its storefront page. Open your event, select the Marketing section, and you will see four sub-tabs: SEO, Text link, Button, and Campaigns. This article covers the first three. For emailing your buyers, see Send an email campaign.

The SEO sub-tab controls how your event page shows up in Google, Bing, and other search results. Leave a field empty and Zunaro uses a sensible default built from your event and organizer names.

  1. Open the SEO sub-tab.
  2. Edit the Title — the headline in search results. Aim for 60 to 70 characters.
  3. Edit the Meta description — the snippet shown under the title. Keep it under 160 characters.
  4. Optionally add Meta keywords — up to 10 comma-separated phrases that are never shown to searchers.

Changes save automatically as you type — watch the save status pill. The Search result preview shows a rendering of how the page might look in Google.

Share a text link

The Text link sub-tab generates a plain link to your event that you can paste into any website, email, or post.

  1. Open the Text link sub-tab.
  2. Edit the Link text and choose a Link color.
  3. Under Performance (optional), keep All performances to link to the whole event, or pick one date to link straight to that performance.
  4. Use Copy code to grab the ready-made HTML snippet.

Embed a Buy Tickets button

The Button sub-tab produces a styled button you can drop onto your own website.

  1. Open the Button sub-tab.
  2. Choose the Button text — Buy Tickets, Register Now, or your own custom label.
  3. Pick a Size and, if you like, a specific performance to link to.
  4. Click Copy code and paste the snippet into your site's HTML.

Both the link and the button open your storefront's checkout, so buyers land straight on the page where they can pick tickets and pay.