Browse for event organizers

Create products and add-ons

Products are anything you sell alongside (or instead of) tickets — concessions, merch, parking, and upgrades. Build them once in your catalog and they show up in online checkout and the box-office cart, in the same sale as tickets.

Tickets are only half of what you can sell. With products, you add a catalog of non-ticket items — popcorn and drinks at a cinema, T-shirts at a festival, parking passes, VIP upgrades — and they flow through the same cart, checkout, and payment as your tickets. Set them up once and they're available online and at the counter.

Open Products in your dashboard sidebar. You need the Admin role to manage the catalog. The list shows each product's photo, name, price, type, and which channels it's sold on.

How products fit together

A few terms you'll meet, in plain language:

Product — the catalog item itself: a name, image, description, a type, and a price. This is what you create and manage on the Products page.
Variant — the salable, priced version of a product. A flat product (Nachos for $6) has a single unnamed variant. A product with options (a T-shirt in S/M/L, or a drink in Small/Large) has one variant per option, each with its own name and price.
Category — an optional grouping for your products, like Drinks, Snacks, or Merch. Categories become the section headers buyers see when browsing.

Product types

Every product has a type. Pick the one that best describes what you're selling — it's mostly for your own organization:

Concession — food and drink (popcorn, water, candy).
Merch — physical goods (T-shirts, posters, caps).
Parking — a parking pass or spot add-on.
Add-on — a catch-all upgrade or extra (VIP lounge access, a program booklet).

Before you start

Products are store-level, not per-event. You build them once in your catalog and they're available across every event and performance you have on sale. If your store runs more than one currency, set the currency you want to price in under your store settings first — a product is priced in a single currency.

Open Products in the sidebar.
(Optional) Create one or more categories first — see the next section.
Select New product and fill in the details, then save.

Create a product category

Categories are optional, but they're how you turn a long flat list into a menu. They appear as section headers when buyers browse products online, and they keep the box-office grid tidy.

From the Products page, open Product categories (or visit it from the sidebar).
Select New category.
Enter the Name — for example, "Drinks" or "Merch".
Save. Drag categories to reorder — that order is the order they appear in your shop.

Each category row shows how many products are in it. Deleting a category doesn't delete the products; they just lose the grouping and fall back to "No category".

Create a product

On the Products page, select New product.
Enter the Name and, optionally, a Description — buyers see both. Names must be unique across your catalog.
Upload a square or 4:3 Image — it shows on the storefront card.
Pick the Type (Concession, Merch, Parking, or Add-on).
Optionally assign a Category.
Set the variant's price (and add more variants if you sell options — see below).
Under Availability, choose where the product sells and whether it's active.
Save.

The changes save when you submit the form, and the table refreshes to show the new product with a formatted price.

Variants and price

Every product has at least one variant — the thing the buyer actually buys and you actually charge for. A flat-priced product keeps its single variant unnamed; you just set the Price.

When the same item comes in different sizes, flavors, or editions, add options:

In the Variants & price section, select Add option.
Give each option a name (the Option field — e.g. "Large", "Small") and its own Price.
Optionally add a SKU — an internal stock code for your own tracking.
Repeat for each variation. Remove an option with the trash icon.

Once you have more than one variant, every option needs a name. The product's list price shows as a range ("$6 – $10") wherever buyers see it. If your store supports multiple languages, you can translate the name and description per locale under the translation tabs.

Availability

The Availability section controls where and whether the product sells:

Online store — the product appears on your public storefront and in online checkout.
Box office & kiosk — the product appears on the box-office counter and self-service kiosk.
Age-restricted — for alcohol and similar items. Buyers must confirm they're 21+ before it's added to the cart.
Active — the master on/off switch. An inactive product is hidden everywhere but kept in your catalog for later.

Both channels are on by default. Turn one off to restrict a product to a single surface — for example, a counter-only special that you don't want online.

Where products show up

Once active, your products appear in two places:

Online checkout — buyers browsing your storefront see products grouped by category, with an Add-ons & extras section in the cart. Products share the same cart and checkout as tickets, so a buyer can grab a ticket and a T-shirt in one purchase.
The box-office cart — at the counter, staff switch to the Products tab to add concessions or merchandise to the same sale as tickets, then take one payment for everything. See Sell tickets at the box office for the full POS flow.

Products use the same totals, taxes, fees, and payment methods as tickets — there's no separate checkout to configure. A cart can contain products on their own, or products alongside tickets.

Manage the catalog

From the products table you can:

Edit any product to change its details, price, or options.
Enable/Disable a product without deleting it (the same as flipping the Active toggle).
Delete a product to remove it from your catalog. Deleting is soft — existing orders keep their line items and history intact.

The Sold on column shows at a glance which channels each product is live on (the globe for online, the building for box office), and the Status column shows whether it's active or inactive.

Next steps

Set up the tickets these products sit alongside in Create ticket types.
Learn the in-person selling flow, including the Products tab, in Sell tickets at the box office.